While there have been seven NFL head coaching changes this off-season, Al Davis was smart to stay in house on his choice. And while I know there are many fantasy football blogs (including mine) that have talked about some of the other moves (like Josh McDaniels taking over as the offensive coordinator of the St. Louis Rams replacing departed Pat Shurmur), this one by Oakland deserves some props and provides something we’ve missed from the Raiders in recent years: hope for fantasy football production out of this team.

Hue Jackson goes from offensive coordinator to Head Coach in Oakland
The hiring of Hue Jackson to be the new head coach of the Raiders was the right move by Al Davis. Jackson was the team’s offensive coordinator in 2010 and his promotion means stability for one of the best rushing attacks in this past season. Jackson also got the Raiders to have their best season passing the football since the 2005 season. He will be keeping the same offensive system intact for the 2011 season and that bodes well for the continued development of Jason Campbell at QB.
Jackson has already stated a preference for Campbell to Bruce Gradkowski to be his QB and while Campbell was much maligned at times in 2010, he clearly is the better QB. One thing that has plagued Campbell throughout his NFL career has been a constant changing of the offensive systems he’s had to play in. It changed several times during his time in Washington and it hindered what was once considered to be a top potential QB prospect for the professional level.
Now the question is whether Jackson can get the young WR’s in Oakland to develop into solid NFL starters. Darrius Heyward-Bey is an Al Davis favorite, and while he can run like a deer, it does no good if he catches like one, too. DHB needs to work hard on his hands, and eye-hand coordination, so he doesn’t turn out to be a huge bust in the NFL. There is talent there, but it hasn’t come together yet for him and if Davis insists on Heyward-Bey being a starter at WR (and Davis usually does dictate a lot from his throne as owner) Campbell will need the inconsistent WR to take his game up a level.
An Oakland guy I’m high on as a potential fantasy football sleeper in 2011 is WR Jacoby Ford. Ford doesn’t have the size you see in many of today’s top WR’s in the NFL, but he is fast, elusive, and shows a surprising willingness despite only being 5’10″, 185 lbs, to go after the ball in the attempt to catch it. He could turn out to be a surprise for fantasy purposes in 2011 (providing the owners and the player’s union get a new NFL collective bargaining agreement in place).
There’s also Louis Murphy and Chaz Schilens, but neither has the upside of Ford and both come across more like complementary WR’s than potential “go-to” guys.
Luckily, the Raiders have a “go-to” TE in Zach Miller. Miller’s numbers from 2010 don’t wow, but when you consider he played most of the last half of the season with a sprained foot, and was clearly hampered by it for several weeks, they look more impressive. Miller has quietly emerged as one of the best pass catching TE’s in the NFL and if Jackson can get Campbell to step up to a higher level as a QB, it will mean Miller will be undervalued in fantasy drafts this year.
The Jackson promotion should also help prevent RB Darren McFadden from being a one year wonder. McFadden was a surprise fantasy football stud in 2010 starting 13 games and amassing 1,157 rushing yards (5.2 yards per carry), 47 receptions for 507 receiving yards (10.8 yards per reception), and scored 10 total touchdowns. This was the breakout year for McFadden that everyone was hoping would come in the prior two seasons since he was drafted. McFadden was actually being drafted after Michael Bush (another talented RB on Oakland, but not nearly the playmaker McFadden is) in 2010 fantasy drafts. McFadden looks to be a potential top 10 RB on 2011 fantasy football rankings and his chances are much better with Jackson still in charge of the offense.
Usually the Raiders are the butt of jokes when it comes to producing impactful fantasy football prospects, but that won’t be the case in 2011. With Hue Jackson, they got this one right.